ECOMMERCE: ONE SYSTEM FOR ALL YOUR ECOMMERCE NEEDS
“NetSuite's Ecommerce solution lets you leverage the Web to grow your business faster and more cost effectively. It transforms your static Web Site into a dynamic, database-driven ecommerce portal that ties together online customer acquisition efforts with back-office order fulfillment. With NetSuite's Ecommerce solution, your company can easily deliver an intuitive, personalized experience to your customers and partners alike.
What this means is that you can view real-time ecommerce sales and traffic data from your Web site, and customers can be assured that they always viewing accurate inventory. With the ecommerce solution, you'll also strengthen your customer relationships by allowing customers to interact with you through your 24/7 Customer Center. Most importantly, you'll synchronize your ecommerce Web operations with the rest of your business. With streamlined operations, you can eliminate separate islands of sales and inventory data, and reduce the time you spend managing your ecommerce business.”
NetSuite Solution offers the following Ecommerce tools:
Site
Building
Order
Management
Analytics
Marketing
Inventory
SEO
Site Building: You can set up your site easily by choosing from a variety of layout styles and designs. Upload HTML files, or customize site elements such as headers, footers, tab bars, sidebars and content wrappers to create a unique look. Alternatively, you can upload your own HTML pages and have NetSuite host your custom site.
Development Tools: Customizable publishing tools let you create a site composed of custom HTML pages. Or, you can combine those pages with database-driven ASP pages. Furthermore, smart tags enable you to place hooks into your pages that dynamically display any of your company’s business data, such as item records, customer information, or even custom records.
Site Categories: Build any number of categories on your site and set up special privileges, so that only certain visitors will view certain categories.
Password-Protected Shopping: NetSuite Ecommerce enables you to create a dynamic, personalized and secure shopping experience for your customers. Password-protected shopping makes checkout simpler and safer for customers. On the back end, all billing, payment, and shipping information are recorded automatically.
Domain Handling: You can point multiple domain names to your NetSuite Ecommerce Web site. Each name can point to different parts of your site, and can include redirects and parameters for passing affiliate and lead source information. In addition, your personalized domain names will persist across all of your Web pages, with the exception of secure shopping cart pages.
Order Management: NetSuite Ecommerce eliminates the manual transfer of customer orders from your Web store to your back office, saving money and reducing time to fulfillment. Approved orders automatically flow to your warehouse manager's Real-Time Dashboard for one-click fulfillment. And with FedEx® Shipping Functionality and UPS OnLine® Tools, you can provide real-time shipping rates, print FedEx and UPS shipping labels, automatically associate tracking numbers with sales orders, and provide tracking numbers to your customers for 24/7 updates.
FedEx® Shipping Functionality and UPS Online® Tools: Integrated FedEx® Shipping Functionality and UPS OnLine® Tools allow customers to enter multiple shipping addresses and view current shipping charges. In addition, customers can check shipment statuses in real time.
Drop Shipping: Items ordered from your Web Store can be drop shipped automatically. With drop shipping capabilities, you can streamline order management while reducing inventory costs and increasing customer service.
Credit Card Processing: NetSuite Ecommerce offers integrated, real-time credit card payment capabilities, allowing you to process payments instantly while providing customers multi-level fraud protection.
Payment Options: NetSuite Ecommerce enables you to accept a variety of payments in a variety of ways: credit cards, electronic transfers, purchase orders, COD, and phone/fax orders. The integration with PayPal offers easy, secure and complete online payments.
Analytics: With Web analytics and Real-Time Dashboards, your online operations will no longer be a separate, disconnected part of your business. Using our real-time analytics tools, you and your employees will know exactly what is happening on your Web site or store. Everyone in your organization can better respond to changing market conditions or new trends, resulting in better service for your customers.
Real-Time Dashboards: Real-Time Dashboards give you an interactive, real-time picture of every aspect of your business, enabling each of your employees to make better, smarter decisions. The Dashboard offers instant reports of key performance indicators, such as new sales orders, commissions, support cases, accounts receivable, or items to ship. As a result, you can better understand how well your Web presence is working for your business.
Web Analytics: NetSuite Ecommerce offers powerful, built-in Web analytics. Each customer record contains detailed site usage data, allowing you to gain better insight into browsing and buying patterns. You can view essential Web-based data, such as number of page hits, page view histories, number of new visitors, top referrals, keyword searches, rate of shopping cart abandonment, shopping activity analysis and more.
Customer Specific Site Activity: Unique to NetSuite, you can drill-down to an individual customer record and review all of their activities on your site, including their shopping cart content, their pages viewed, their referring URL and keyword, their click-stream paths, and much more.
Additional Features
- Referral Reports
- Search Engine Keywords
- Path Analysis
- Shopping Cart Abandonment Reporting
- Unique and New Visitor Reports
- Lead Conversion Reporting
Customer Acquisition & Marketing: NetSuite Ecommerce has built-in marketing functionality to help you attract new customers and retain existing ones, helping you to increase your revenue. Promotional URLs, coupons, and cross-selling are just a few of the tools you can use to maximize the effectiveness of your marketing programs.
Feautures:
Online Forms and Lead Capture: With NetSuite Ecommerce, you can build a variety of forms—ranging from event sign-ups to online order forms, new leads to customer case forms. You can also create custom questions and define how visitors may respond: required or optional, multiple-choice or fill-in-the-blank. Rules route these submissions appropriately and create a customer record automatically.
Coupons and Promotions: Increase online traffic by attaching discounts to promotion codes that you send to customers. Customers can enter the codes themselves, or your Web site can track them during a visit and award them the discount. You can also enter the codes in sales orders and invoices.
Cross-selling and Upselling: Using NetSuite" Ecommerce publishing tools, you can recommend other products to your customers based on their previous selections. In addition, NetCommerce stores a complete record of transactions, allowing you to market to your customers based on their unique purchase histories.
E-mail Marketing: NetSuite"s Ecommerce campaign management tool allows you to create HTML templates and e-mail groups, which can be based on purchase, support or payment histories. You can also view responses to campaigns within each unique customer record.
Inventory Management: With NetSuite's Ecommerce integrated inventory management capabilities, changes in stock levels are automatically reflected in your Web store. You can display real-time inventory levels; check if items are out of stock; track inventory down to the sub-item level; and receive automatic notification upon reaching re-order points. NetSuite Ecommerce also lets you offer volume discounts, provide different price levels for sub-item options, and extend special pricing offers to specific customers.
Inventory Management Features:
Customer-specific Pricing: Personalize each customer's shopping experience by providing customized products and prices. Each customer can be assigned different price levels and view items available only to him or her.
Volume Discounts: Increase sales by offering volume discounts. Each item and each customer can have a distinct discount level.
Inventory Back-order Tracking: Customers can always view real-time inventory information. When items are out of stock, or on back order, NetSuite Ecommerce automatically removes them from your site and informs customers of the status. Automatic inventory replenishment notifications also help manage your stock better.
Matrix Items: You can handle various combinations of the same item, enabling different values for characteristics such as pricing, inventory status, and description. NetSuite Ecommerce gives your customers and sales representatives the ability to identify item combinations more quickly.
NetSuite's solutions include cutting edge tools which create search engine friendly pages and allow you to easily optimize certain portions of your site. NetSuite's static HTML pages often rank very high, but NetSuite's dynamically generated Web pages also consistently rank the highest of any dynamic website provider. The dynamic pages produced by NetSuite provide many search engine optimization features such as customizable page titles, meta tags, and image alt tags. These dynamic pages also automatically strip out all unnecessary URL information when the page is viewed by search engine robots, creating search engine friendly URLs while still allowing you to provide personalized content to each customer.
Most importantly, NetSuite provides the "holy grail" of search marketing by providing closed-loop analysis of leads driven by the major search engines through organic search, from the time they hit a Web site to the actual purchase. For example, NetSuite tells which referrers and natural search terms have provided the highest visitor-to-customer conversion ratio and highest per customer revenue, enabling users to invest their marketing dollars more wisely.
Features:
HTML Catalog Generation NetSuite dynamically generates HTML, search engine friendly catalogs for your online store. The NetSuite search engine optimizer pulls all relevant information, including product names and categories, and strategically organizes them for intuitive navigation and search engine friendliness.
Descriptive URLs NetSuite URLs help you avoid the issues that hurt most dynamic websites – long, cumbersome URLs that contain special characters such as "?" and "&". NetSuite uses friendly descriptive URLs that are easy to remember and rank highly on search engines, such as www.MyStore.com/CategoryName/ItemName.
Keywords in Title Tags NetSuite automatically places your product and category names in each page's title tag. Furthermore, you can customize the title tags on each page to display unique text, such as your targeted keywords, therefore helping to improve your search rankings.
Meta Tags NetSuite allows you to create different meta tags for each of your web pages. You can set default meta tags for all of your web pages, and also additional meta tags to specific pages. These tags are displayed to search engines, but are not visible to your visitors.
Alt-Tags for Images Each image on your website can have its own unique image alt tag, which can include your targeted keywords. Image alt tags are often read by search engines when they are considering the relevancy of your web page to a particular keyword phrase.
Web Redirects When you move your website to NetSuite, you can be sure that it will maintain its current search engine rankings. NetSuite allows you to create permanent (301) redirects for every one of your web site pages so visitors always find the intended page and you do not lose your search engine ranking.
Breadcrumbs Navigation tabs and Category titles are dynamically placed within a breadcrumb trail at the top of each page for enhanced usability and search engine optimization.
Optimized Search Engine indexing NetSuite's dynamic pages automatically strip out all unnecessary URL information when the page is viewed by search engine robots. This creates search engine friendly URLs, while still providing personalization, such as personalized content, pricing, customer names and cart content.
Customized HTML Pages If you prefer to build your own static HTML pages, and have NetSuite host them, you can still use NetSuite's shopping cart, inventory, order management and customer personalization tools.
