Web Store:

To sell products competitively online, companies need more than just a good Web site. Companies must have three core capabilities tied to their Web stores: the ability to create and execute marketing campaigns that drive business to the site; sell products and services online; and manage supporting inventory and order fulfillment (and returns) on the back end.

With NetSuite, your Web store can be the one-stop shop that drives new and repeat business. NetSuite enables you to manage offline and online marketing campaigns centrally, as well as access market and customer profiling data. Using this data, you can pinpoint new revenue opportunities, winning campaign strategies, or your most profitable customers.

NetSuite also lets you sell products and services more effectively by providing sophisticated shopping cart and checkout capabilities, support for a wide range of payment methods and foreign currencies, as well as the ability to refresh content at a moment's notice. NetSuite even enables you to manage your Web store and catalogue business in tandem. And by providing real-time views into your inventory, NetSuite gives your customers full confidence that the product they need is available and ready to ship.

eBay Integration:

The seamless integration of NetSuite and eBay allows you to easily sell on eBay, on your own web stores, and offline — and to unite your ecommerce operations with all other business operations, from the front-office to the back-office. Now you can manage your entire business more effectively in real time, including inventory management, warehouse management, fulfillment, accounting, direct sales, telesales, CRM, email marketing, keyword marketing, business intelligence, and more.

eBay listings are managed centrally in NetSuite with easy-to-use interfaces — and all orders resulting from auctions flow seamlessly back into NetSuite for processing. Fulfillment and tracking are managed within NetSuite via built-in inventory; pick, pack, and ship; and UPS and FedEx tools.

Benefits:

With NetSuite and its integration with eBay you can:

• Increase productivity. Your entire business is integrated — including eBay, your back office, and your own web stores. Now you can streamline operations and automate processes across the company.
• Improve customer service and support. Your employees have the complete, real-time information they need to quickly answer customer inquiries. And your customers have a self-service portal to handle common questions on their own.
• Sell more. Easily sell through eBay or through your own web stores. In addition, state-of-the-art tools for sales force automation, marketing automation, CRM, and search engine marketing improve both marketing and sales effectiveness.
• Make faster, better decisions. See all your business information in one place, in real-time, with anytime, anywhere access.
• Save time. By eliminating the need to juggle multiple systems and re-enter data, you streamline work and reduce data entry errors.
• Save money. NetSuite is available for a modest monthly fee. And since it is an on-demand, web-based service, there is no big up-front investment in hardware or software.

Features:

Specific capabilities include:

• Listing management. Automate the entire listing-to-shipping process!
• Inventory management. Automate available inventory with each eBay sale!
• Customer management. Automate each customer's purchase history with each new eBay sale!
• Order management/fulfillment. Automate seamless order through fulfillment with integrated UPS and FedEx shipping.
• Customer service/support. Automate customer support through a self-service customer portal, e-mail, and even track phone support.
• Marketing automation. Drive visibility and enter new markets with NetSuite online marketing tools, including email campaigns, search engine optimization, and paid search marketing.
• Accounting. — Manage accounting easily, with full integration with order management, inventory, purchasing, and more.
• Purchasing. Go paperless and reduce costs with NetSuite's complete procure-to-pay process.

Manage eBay Activities Directly from NetSuite

You can manage your entire business — including eBay activities — from within NetSuite. NetSuite enables you to:

• Push products to eBay.com and eBay Stores directly from the NetSuite product catalog with the appropriate listing categorizations and pricing (Starting, Reserve and Buy It Now) to maximize visibility and placement.
• Initiate Chinese or Dutch auction-style listings while specifying scheduling, duration, promotions, and much more.
• View all live listings within NetSuite, including details on how the bidding is progressing and when the listing is set to close.
• Receive orders from eBay buyers automatically once the listing closes and a sale takes place. This automatic import creates both a customer record within NetSuite along with a sales order which flows seamlessly through to the fulfillment and shipping processes.
• Automatically lower an item's available inventory when it has been sold through eBay and update the customer's purchase history, permitting future up-sell and cross-sell marketing campaigns to be targeted to that customer.

The NetSuite solution with eBay sales management capabilities is designed to address challenges for both existing eBay sellers and for established e-tailers, distributors, manufacturers, and retailers who have not yet begun to use eBay as a sales channel.

• For current eBay users: Now fast-growing and high-volume eBay sellers have a seamless way to manage their back-office operations and entire business more effectively, including customer service management, inventory management, fulfillment, automated listings management, and CRM.
• For businesses not yet using eBay: Established businesses can use the same product catalog for eBay as used in other areas of sales operations, such as direct sales or telesales, opening up a whole new avenue of doing business.

Web Analytics:

Ecommerce companies must wade through more data than ever before—data on their prospects, customers, products, and even suppliers. But given the sheer volume of information, how do you make sense of it? And how do you leverage it in order to create more effective Web content, marketing campaigns, and cross-selling opportunities? How can you use it in real time for immediate selling opportunities?

NetSuite provides ecommerce companies with a meaningful way to understand their data, allowing for timelier, smarter decision-making. With NetSuite's Web site analytics tools, you can view shopping cart reports that indicate what customers bought and what they abandoned. Or, view reports on customer-specific site activity, allowing you to create campaigns that target specific customers and their browsing and buying patterns. Moreover, an array of financial reports lets you keep a finger on the pulse of your entire operation. Best of all, these built-in analytics eliminate the need to maintain third-party systems and give you the report formats you want, when you want them.

Self Service

Many ecommerce companies face the same dilemma: how to give customers "high-touch" services and support, while also containing ever-rising customer-care costs.

Using NetSuite, you can deliver high-touch, low-cost service through 24/7 self-service. A password-protected Customer Center allows customers to review all their orders and issues securely and easily. Customers can also request returns, repeat past orders, view quotes, and make payments. Customers can submit questions, view your responses, as well as access your knowledge base and FAQs. With NetSuite's gamut of customer self-service features, you can boost service levels while also decreasing your customer-care costs.

Additionally, NetSuite gives your partners better insight into your organization through the Partner Center, a 24/7 self-service portal. Partners can register leads online, track customers, and view and respond to support issues. And you can monitor leads associated with each partner, view all related sales activity, as well as how much revenue resulted from the relationship.

See Detales:

• Customer Center
• Partner Center
• Knowledge Base

Self-service represents the future of customer and partner support. With NetSuite, you can streamline how you communicate with and serve your customers, as well as how you work with your partners. Using NetSuite, you can improve customer-facing functions and simplify back-end processes.

Support:

Just because your business is online doesn't mean customers don't want—or need—high touch service and support. In these years of escalating competition, improving customer support and service is both a business and technology priority. And the initiative to provide faster and more efficient customer service is found in all companies of all sizes within all industries.

Yet the imperative for top-notch customer support and service raises important questions. How will your company drive customer service more effectively in the coming years? How will you assign, manage and escalate your cases to serve customers better while also slashing your operational costs? And how will you give everyone that interacts with the customer—sales, support, service and fulfillment—access to complete customer data in real time?

Using NetSuite, you can improve online customer support and service, attracting new customers and keeping existing ones, and lowering your customer care costs—all of which result in better top and bottom lines.

NetSuite Service offers the following key customer support and service features:

• Case Assignment, Management & Escalation
• Online Customer Center (Self-Service)
• NetAnswers Knowledge Base
• Support, Service and Time Tracking

Marketing:

How do you attract buyers to your website? How do you create repeat buyers out of customers? How do you lock-in loyalty and maximize the lifetime value of customers? You do it with superior online marketing. NetSuite gives you online marketing tools to design, create, execute and measure performance of campaigns. NetSuite lets you mine customer purchase histories to create target segments for highly targeted, personalized upsell and cross-sell campaigns. NetSuite tools can help you track shoppers, determining how they navigate through your site. Marketing tools also pinpoint which of your campaigns were successful and which were not, enabling you to fine-tune your future marketing efforts. Finally, these tools give your key decision-makers access to relevant marketing data within minutes—instead of the hours or days normally needed to comb through extensive Web logs.

Using NetSuite, you can leverage an array of marketing tools to drive up your online sales. For example, NetSuite's eMarketing reports tell you exactly how much revenue you received per visitor and per customer. These reports also indicate which referrers and keywords provided the highest visitor-to-customer conversion ratio, enabling you to invest your marketing dollars more wisely.

Plus, NetSuite lets you create targeted, high volume email campaigns, and offer promotional coupons giving you an edge in converting casual visitors and sometime customers into loyal buyers. You can also track each campaign, promotion and coupon along every step of the way on your Real-time Dashboard.

See Details:

• Affiliate Management
• Cross-selling
• Online Coupons
• Online Forms
• E-mail Campaigns
• Campaign Tracking & Analysis
• Targeted Customer Segmentation
• Referral, Lead Source & Promotion Code Tracking
• Web Analytics
• Search Engine Optimization
• Paid Search Engine Marketing

Accounting & Finance:

Managing the business of online retail is more complex than just managing the Web site and Web store. You need a strong accounting system to serve as the backbone of your business. Having full visibility into financial data and easy to access to key reports is critical to ecommerce success. Moreover, having your accounting and financial reporting reach across all your channels ensures accurate cost management and helps fuel smart growth.

With NetSuite, you get comprehensive, world-class tools that allow you to control all your financial data and processes. A range of reports and key performance indicators (KPIs) give you deep insight into all segments of your business. And since NetSuite financial capabilities are fully integrated with your sales, support, shipping and receiving functions, you get real-time financial and accounting data directly from those departments, enabling faster, smarter business decisions.

See Details:

• Accounting and Financials
• Inventory Management
• Purchasing and Vendor Management
• Time and Billing
• Employee Management and Payroll

In order to thrive in the world of ecommerce, you not only need to provide excellent products and services via your Web site, but also the ability to delve into your financial and accounting data with ease and speed. NetSuite lets you do exactly that by offering an array of financial tools that deliver peace of mind, higher levels of control, and greater accuracy.

B2B ecommerce:

Integrate business processes from the Web Store to the warehouse to the customer — in real time. NetSuite provides one integrated back office system to efficiently manage all store operations and consolidate all your ecommerce business activities: accounting, order management, warehouse management, returns management, billing, customer support, marketing and sales force automation for your web stores from within one NetSuite account. You can manage the inventory and fulfillment, market to different customer segments, assign commissions to sales reps and affiliates, and track and report all your Web and sales activities from one account, with a 360-degree view of your shoppers, including purchase history and marketing and support communications, no matter how or what they purchase.

• Integrated, Real-time Inventory Management
  You and, if you wish, your business customers can view real-time inventory, and see if items are out of stock and their back-order status. Out of stock items can be automatically removed from your website. Inventory management is easy — any changes made in the back-office will automatically be reflected on your site or sites.
• Features include:
  • Support for multiple warehouse locations
  • Serialized inventory, bar coding, and item labels
  • Inventory management, lots and bins, and inventory transfers
  • Order management and fulfillment
  • Pick, Pack, and Ship process
  • Drop shipment/special order
  • Integrated UPS & FedEx shipping tools
  • Purchasing
  • Standard, customizable reports
  • Auto-calculation of reorder points and preferred stock levels based on sales history
  • Track suppliers, process purchase orders, allocate inventory, and manage vendor returns
  • Returns and Refunds. Automated RMA (Return Merchandise Authorization)
  • Demand-driven replenishment
  • Expiration dates
• Bulk Order Management
  You can offer bulk item ordering to help automate your replenishment process, keeping inventory at an optimum level. When you set a preferred stock level and reorder point on each item record, NetSuite assesses item stock levels and suggests a reorder quantity and lead time. NetSuite provides a list of items with a stock level at or below the reorder point and suggests the quantity to order based on your preferred stock level and quantity of open backorders.
• Seamless Order Management and Fulfillment
  Order management workflow can be customized to match your company's businesses processes. Workflow can include a separate order approval process if you wish, and fulfillment can be split up into separate Pick, Pack and Ship steps. Seamless integration with UPS Online® Shipping Tools and FedEx Shipping allows you to print shipping labels, generate customs documentation, and automatically send out tracking numbers — all from within NetSuite. Rate-shopping support is available through a NetSuite partner.
• Returns Management — without the headaches
  NetSuite lets you manage your RMA (Return Merchandise Authorization) process. Your customers can submit and review their own return requests 24/7 via the customer center.

Manage the complex pricing of business relationships. All customers are not the same — NetSuite gives you the flexibility to tailor your business to address the pricing variations you want to support for your customers.

• Complex Pricing Models
  You can provide volume, term, and contract or customer-specific pricing to your business customers. You can reward high volume customers with lower prices or set high margin pricing for cash sales customers. Your business customers see their custom prices when they log on and their prices will autofill for easy transaction execution.
• Minimum order quantity
  You can set the minimum order quantity to easily restrict customers from checking out of your Web store until they have reached a minimum total sales amount or a minimum quantity of a certain item.
• Order-to-Invoice Conversion
  If selected, web orders can automatically convert to invoices with the Approve –> Fulfill –> Bill workflow.

Support multiple invoicing and payment methods securely. NetSuite provides support for multiple payment methods including credit cards managed through CyberSource, WorldPay and Payflow Pro payment gateways, PayPal and invoicing.

• Real-Time Credit Card Processing
  With NetSuite, you can accept credit card payments on your web store and have them approved by your bank in real-time.
• PCI Compliance
  NetSuite is fully compliant with the Payment Card Industry Data Security Standards (PCI DSS) to ensure the security of your credit transactions.
• Fraud Protection
  NetSuite offers multiple levels of on-line fraud protection, including Verified by Visa and MasterCard SecureCode (passwords created by a shopper that prevent chargebacks), AVS (Address Verification System — verifying that the shopper entered the correct billing address), and CVV2 (Card Verification Value — the 3 or 4 digit security code that is not displayed on credit card statements, ensuring that the shopper has the physical card).
• Level 2 Processing Cards
  NetSuite supports Level 2 processing for Purchase Cards. Purchase Cards are corporate credit cards which require additional information to be sent to your processor. Sending the additional information reduces processing fees.
• Invoice Payments
  NetSuite also supports the receipt of invoice payments from select customers. You can determine which customers can be invoiced later, and set credit limits and payment terms for each customer.
• Returns and Refunds
  NetSuite lets you manage your RMA (Return Merchandise Authorization) process. Shoppers can request their refunds, and submit them to you for review and approval.

Manage customer specific content, pricing, and checkout. NetSuite supports personalized content and pricing for each customer. Different items, pricing and content can be displayed to different customers based on their Price Level, customer grouping, or purchase history — through their own portals.

• Segment Access
  You have total control over your business customers' access to information — both which customers can view the site and which can purchase from it.
• Secure Access
  You can password-protect your site so that only business customers you have given access to in your account can view the site or disable registration so that visitors can view your site but cannot purchase anything unless you have given them access in your account.
• Custom Pricing
  You can provide volume, term, and contract or customer-specific pricing to your business customers. You can reward high volume customers with lower prices or set high margin pricing for cash sales customers. Your business customers see their custom prices throughout the website and their preferred prices will autofill for easy transaction execution.

Manage Multiple Web Stores From a Single Account. You can manage multiple separate web stores from a single NetSuite account, all managed in one single, integrated account with one consistent set of operations.

• Many Web Stores, One Account
  You can manage multiple separate web stores from a single NetSuite account, all managed in one single, integrated account with one consistent set of operations. Each web site can have its own look and feel, domain name, items, emails, and customer self-service center — and each store can have its own individual Merchant Account. You can publish the same item to multiple different sites, perhaps with different pricing or images, and still have it pull from the same inventory record. Each Web store can have its own shopping cart with distinct confirmation emails, merchant accounts, and out of stock rules.
• Flexible Product Support
  Within the different stores, you can sell the same or totally different products, provide country-specific language and currency for each web store, distinguish between wholesale and retail customers, and track and report on sales activities on each web store individually.
• Segment by Audience
  You can manage a mix of business-to-business and business-to-consumer storefronts. You can segment by brand, audience, region, product sets — the possibilities are endless.
• Tailor to the Audience
  Each store can have its own product set, domain name, branding, look and feel, buying rules, store-specific shopping carts and account management areas for customers. Each store can support the same or different products and you can dynamically publish content to one or more storefronts.
• Support for Your User's Language and Currency
  You can support country-specific language and currency for each web store.
• Track and Report at Multiple Levels
  You can track and report on sales activities on each web store individually, while consolidation information in the whole for visibility across your entire company.
• Security is Tight Throughout
  Each site offers your business buyers a distinct password-protected self-service center, where they can review purchases, track shipments, quickly re-order items, and correspond with you.

Build and extend preferred partnerships. Because NetSuite automates more of your business and manages everything in real-time, allowing you, your customers and your vendor partners always know exactly what's going on with every order. Automated processes and better accuracy means faster orders, more satisfied customers and lower operational costs.

• Partner Relationship Management (PRM)
  NetSuite provides two Partner Centers: one lets your partners view the Sales by Partner and Sales by Promotion Code reports, partner records and promotion codes, and if you use the Partner Commission and Royalties feature, your partners can also view commission reports; and the Advanced Partner Center which gives partners access to even more records, transactions and reports.
• EDI Transactions
  Use NetSuite's partner-provided Electronic Data Interchange (EDI) solutions to interact with large customers such as WalMart and Target.

Password-protect all or a portion of the site to restrict access to preferred customers. NetSuite enables companies to empower preferred customers and partners with a password protected, customer-specific, portal-based self-service center where they can place new and repeat orders, view order status, order history, track shipments, submit trouble/support tickets, review support history, search transactions, pay invoice, and read the knowledge base for online help, product and service documentation and more.

• Preferential Access
  Passwords can be used to allow only certain preferred customers to have access to items or categories on your site
• Site Password Protection
  An entirely password-protected site can be created for particular customers.
• Selective Access
  Selective access to portions of a site or store can ensure that only certain sections of the website available only after login.
• Restricted Checkout
  Checkout capabilities can be restricted to only registered shoppers.
• Controlled Pricing Display
  Selective display of prices can restrict volume prices or discounts, for example, only to the specific customers to which they apply.

Empower business customers through Self-Service. Give your customers a higher level of self-service. Customer Center allows each customer to track his or her orders and issues. This means higher satisfaction for your customers and lower support costs for you.

• Self-Service
  Every NetSuite website comes with a password-protected customer center that allows each of your customers to log in and review all his or her orders, track packages, repeat orders, and request returns and refunds.
• On-line Support
  Using NetSuite's integrated customer support functionality, your business customers can submit support issues to you, and from within the customer center view every your support responses.
• Knowledge Base
  Publish a Knowledge Base on your website, to answer your customer's Frequently Asked Questions. You can publish a nearly unlimited number of topics and solutions.

Increase visibility with actionable business intelligence and analytics. Role-based dashboards and site analytics with buying activity reports by customer and in aggregate, organized and delivered real-time to meet the business intelligence needs of the organization. Actionable web analytics include cart abandonment, store visitor information, shopping activity reports, referrer, keyword reports, search engine, site search & affiliate marketing reports.

• NetSuite's Dashboards
  NetSuite's real-time Dashboards provide you with business intelligence across all areas of your company — from accounting and sales, to fulfillment and support. NetSuite's AJAX-powered, patent-pending Dashboards are customizable for each employee in your company. The Dashboard offers instant snapshots of key performance indicators, such as new sales orders, commissions, support cases, accounts receivable, or items to ship. Spend your time analyzing and acting on your key data, not gathering it. NetSuite offers the following key Real Time Dashboard data tools:
  • Key Performance Indicators
  • KPI Meters
  • Report Snapshots and Graphs
  • Saved Searches
  • Personalization Features
  • The Customer Dashboard
  • KPI Scorecards
• Buying Activity Reports by Customer
  NetSuite captures and reports on all the metrics related to your customer's purchasing history. You can view repeat orders, and repeat items within orders and their occurrences over time, as well as track the customer's search for other items via keyword search tracking.
• Referrer and Keyword Reports
  NetSuite improves your marketing spend by allowing you to better understand how your visitors are finding you and which referrers and search engine keywords yield a higher customer conversion ratio. You now have the capability to easily report on the lifetime revenue earned from each referrer and keyword.
• Cart Abandonment Report
  NetSuite can help you close sales on abandoned shopping carts. With NetSuite, you will know exactly who abandoned a shopping cart, the items that were abandoned, and potential buyer's contact information. With NetSuite's marketing capabilities, you can automatically send out emails to shoppers that abandoned their carts, perhaps with a coupon for the items they abandoned.
• Customer-Specific Buying Activity
  With NetSuite eCommerce for your B2B business, you maintain one integrated back office system to efficiently manage cross-store operations and consolidate all your ecommerce business activities; all of the accounting, order management, warehouse management, returns management, billing, customer support, marketing and sales force automation for your different web stores from within one NetSuite account. You can manage the inventory and fulfillment, market to different customer segments, assign commissions to sales reps and affiliates, and track and report all your Web and sales activities from one account, with a 360-degree view of your buyers, including purchase history and marketing/support communications, regardless of from which site or sites they purchase.

Web Site:

Many companies have already discovered the tremendous benefits of hosting their Web sites through another party: a secure data center, a dedicated IT staff to maintain the site, the hardware and software that it runs on. Additionally, when you build your site through a hosted provider, you can focus on building up your core business—not managing your Web site.

NetSuite provides Web site building and hosting tools in one convenient package. With its array of out-of-the-box templates, NetSuite lets you create a high-end, customized storefront. For example, by using customer-specific tags, you can display the customer's name, credit limit, or mailing address, leading to higher customer satisfaction and more repeat visits. NetSuite also gives you the tools to update your site easily and quickly without requiring any expertise in HTML. So you can add new product and customer data to all your hosted pages, keeping your content fresh and accurate without the need for outside resources.

Additionally, NetSuite can host single, multiple or hybrid sites for you. NetSuite also gives you the flexibility to host your site through us or another provider.

NetSuite lets you design and manage your site for maximum reach by leveraging tools and techniques for superior keyword and search engine optimization. NetSuite's site search capability makes it easier for users to find exactly what they want. Moreover, NetSuite lets you increase the visibility of certain products on your site, leading to higher sales.

See Details:

• Search Engine Optimization
• Site Search
• Hosting/Development Tools
• Site Building
• Domain Handling
• Online Forms

By building and hosting your site with NetSuite, you can minimize the complexity of operating an ecommerce channel; deliver an intuitive, customized online experience to your customers; and save time as well as money.